The name is Open, Open Source
Aptoide is part of the open source movement from the beginning, and the app store, in a sense, is the fullest expression of that vision -
2011 brought the first million of active users, and the research project turned into a global business. The timing was perfect - it was the early days of the smartphone and of a new hyperconnected, multimedia world - and the app store grew fast. Spain, Latin America, the US, Europe, Asia: these were Aptoide’s first turbo-markets.
The existential threat as opportunity
As Aptoide the parent company attracted local and international investors and opened offices in Singapore and China, the app store was on a roll, with ad revenue growing at high speed. That’s what made the sudden 2014 advertising crash - when Aptoide lost 85% of its revenue following Google’s well-documented, court-punished attack - so painful.
In fact, it could have been an existential threat for Aptoide, were it not for the team’s reaction. Immediately, there was an alternative solution - developing the CPI network. Eight weeks after the ad collapse, revenue was spiking again. The answer was different but the overall trend was the same - onwards and upwards.